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Senior Demand Planner

Job ID SRCUS07175 Date posted 04/12/2019

The Senior Demand Planner establishes an accurate Brand/Product focused demand forecast for a rolling 18 period horizon. The Senior Demand Planner leads and manages monthly IBP (Integrated Business Planning) with cross functional groups including General Management, Brand Marketing, Finance, Supply/Operations, Customer Insights, Sales, and Trade Marketing to gain alignment of the Brand/Product level forecasts by providing data driven decisions and actions.
Responsible for leading the monthly Brand Demand Consensus Reviews and day-to-day forecast management, and forecasting using analytical and quantitative methods to understand, predict and enhance the accuracy of the forecast of sales. Incorporates cross-functional information to predict incremental and promotional forecast lifts.JOB


Demand Expertise – Develop and communicate demand forecasts within a Brand at the Product / Item level.

  1. Generate an 18 period rolling demand forecast.
    • Perform statistical modeling work within Logility through evaluation of model types and adjustment to parameter settings. Apply error analysis techniques to improve forecasting accuracy.
    • Utilize Trade Planning System and collaborate with Sales and Trade Marketing to plan promotional volume forecasts.
    • Participate in product life cycle planning and analytics with Brand Marketing and Sales to determine demand during new product introductions, maturity and end-of-life periods.
    • Utilize market and insights related data as available to influence the forecast (i.e. Wal-Mart Retail Link, Kroger Market 6 or other customer POS data that can be leveraged in the forecasting process).
  2. Lead and execute the collaborative demand planning process for assigned Brand and items within Brand to help drive improvement in forecast accuracy.
  3. Perform collaboration tasks which may include the following: align Brand IBP demand and internal forecasts, execute tasks for major events, and lead analysis of “key” sub-brands (i.e. Pebbles) and product/items.
  4. Actively engaged in Brand planning and execution discussions for assigned Brand.
  5. Build internal process and tool expertise to allow for efficiently completing forecasting and collaboration steps within the IBP process.
  6. Track and report Key Performance Indicators of Bias, Item WMAPE and Item-DC WMAPE, perform root cause analysis and make the appropriate adjustments to the demand plan.
  7. Participate in and lead Supply Chain Problem Solving Events.

Key Demand Focus Areas:

  1. IBP meeting structure – continuously improve communication templates and data shared for Brand Consensus Meetings.
  2. Provide input to the Supply Planning organization in developing inventory strategies on existing items, new products, and product discontinuations.
  3. Involved in the design and implementation of new demand planning software solutions.
  4. Provide ongoing updated documentation for Logility and provide training for new employees and other cross functional Logility users.
  5. Provide key insights regarding ongoing industry trends related to demand planning strategies.
  6. Serve as a resource on special projects as needed to provide insights regarding Demand Planning and serve as a team Subject Matter Expert when needed.
  7. Be an advocate and influencer within the organization to create a broader understanding and education regarding the role of Demand within IBP.


Education: Bachelor’s degree required in business, supply chain, accounting, or statistics. Experience in an integrated planning system, such as ERP/DRP/MRP/MPS is required. APICS, IBF or other relevant Demand Planning certifications are strongly preferred.

Experience: 5-10 years’ experience operating in the area of demand forecasting with preference of experience in consumer packaged goods industry. Strong technical skillset required in one or more of the major statistical forecast software packages (Logility, SAP, APO, Manugistics, Demantra).

Skills: Strong mathematical skills, strong quantitative and analytical skills, familiar with demand planning concepts; ability to manage the IBP demand process and identify/implement process improvement opportunities; broad range of advanced computer skills -- business planning software packages, statistics applications, Microsoft Excel, business intelligence reporting tools; self-directed; ability to communicate findings, make recommendations and facilitate change; comfortable working with individuals at all organizational levels; ability to communicate cross functionally; project management skills. Ability to manage many details with a high level of accuracy; ability to establish timelines and meet deadlines; excellent interpersonal and communications skills; skill in prioritizing workloads; ability to initiate, coordinate and move forward on planned activities.

Management Skills: Strong written and verbal communication skills. Decision making; collaboration; problem solving; influencing; meeting facilitation; ability to incorporate multiple views (customer, marketing, sales, manufacturing, distribution, warehousing, etc.) in the supply chain planning process; strong critical, conceptual and analytical thinking, and good business judgment.


Internal - Interface with all Supply Chain functions plus General Management, Brand Marketing, Finance, Supply/Operations, Sales, Trade Marketing and IT to solve problems, coordinate activities, and address/resolve systems issues.

External - Contact with professional peers to stay current on supply chain planning trends and developments.

Problem Solving - Ability to manage demand forecasts within a formal system eliminating informal channels and resolve forecast concerns with the ability to improve all forecast accuracy metrics.


Work Structure – Reports to Demand Planning Manager. Key member and leader within Supply Planning Team. Responsible and accountable for the actions of the team. Incumbent will play a role in determining primary day-to-day work priorities and methods to achieve them.

Responsibilities – Responsible for delivering and communicating a timely and accurate forecast within the monthly IBP cycle.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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