Manager, Private BrandsJob ID MANAG14423 Location Lakeville, MN Date posted 04/29/2021
Post Consumer Brands is seeking a Manager, Private Brands. As a Manager, Private Label, you will be an essential participant in the management of the Post Consumer Brands Private Brands business. This individual will be a key process leader for the Private Brands business – supporting critical activities around business forecast and cross-functional team alignment. The Manager will lead weekly Business Alignment Meetings that are attended by the extended cross-functional Private Brands team to include general management, sales, supply chain, etc. This individual will also be integrally involved in the annual planning process for the Private Brands business and new item innovation planning - along with regular active participation in the Corporate Stage Gate process – are critical components of this role.This position requires the ability to thrive in an entrepreneurial environment by understanding key processes, managing multiple projects, and keeping various projects and processes on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to keep projects on track. The ability to analyze information to draw insights and conclusions and make tactical business decisions is essential.
Responsibilities and Accountabilities:
Business Process Responsibilities:
o Lead development of monthly marketing volume forecast with support from Business to Business Finance team using internal and market data. Document assumptions of key drivers and quantify impact on forecast. Lead discussion with Sales and Demand Planning to align on assumptions through regular cadenced meetings.
o Manage Private Brands weekly Business Alignment meetings. Own all aspects of preparation and facilitation. Assist Director in developing output summaries and action items that will guide downstream forecast and business execution processes.
o Develop contingencies that support the Private Brands business plan. Thoroughly document opportunities and risks. Ensure visibility to these considerations through the weekly meeting cadence.
o Develop Charters and participate in Stage Gate process. Work closely with Private Brands commercialization resources to successfully bring new items and package formats to market.
o Work with Marketing Director to identify and document business issues – and drive visibility through a formalized Issue Statement process.
o Assist Marketing Director with Private Brands Portfolio Management Meeting.
Annual Plan Execution:
o Manage and track projects to ensure that all work is prioritized according to business need and resourced appropriately to ensure we meet expectations of key customers and stakeholders.
o Lead initiatives within the Post Consumer Brand Private Brands commercialization process. Work with Private Brands Product Commercialization Manager to communicate project status, issues, and opportunities to the broader organization.
o Develop and maintain Private Brands Marketing Calendar and project status docs.
o Lead development of annual Assortment Management Plan. Work closely with Private Brands Product Commercialization Manager to execute plan.
Business Analysis & Reporting:
o Provide consumer, category, and competitive insights. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume and profit. Gather key competitive intelligence, develop insights and report findings to key stakeholders.
o Analyze monthly volume variances. Partner with finance to develop monthly business results reporting.
o Evaluate and communicate summary of Consumer Affairs comments from PL customers to cross-functional team quarterly
Co-develop targeted selling propositions with Private Brands Business Development Managers and other internal functional teams. Assist with the development of product selling materials.
Work with Sensory team to develop and implement Private Brands Competitive Cutting program. Manage product priorities, communication of results to key audiences.
The Private Brands Manager role within Post Consumer Brands offers an exciting opportunity to learn how a business is run from a broad cross-functional perspective and to drive volume and profit growth by identifying and delivering compelling business propositions. This role may develop into a long-term marketing career of increasing responsibility or it could also lead to new and exciting experiences within a number of work functions within Post Consumer Brands.
Internal: Contact with all functional areas in corporate office and operations facilities to develop systems and plans to drive business. Plan and execute based on an understanding of sales and manufacturing systems, plans and complexities.
External: Primary external contact is with the Customer and third party vendors. Contact with legal counsel on intellectual property and contract issues. Contact with professional peers to stay current on market trends.
• Education: BA required.
• Experience: Preferably 5+ years in marketing management or a related field. Demonstrated experience with business forecasting is also critical.
• Strong quantitative skills are required.
• Knowledge of cross-functional collaboration, consumer marketing, and market analysis are all critical to success in this role.
• This position is based in Lakeville, MN, and may include up to 10% travel.
• Critical thinking, experience with (or agility to learn about) data extraction and analysis from internal systems and Nielsen or IRI, ability to communicate effectively, strong organizational skills. Strong Excel, PowerPoint skills. Nielsen Connect a plus
• Leadership, motivation, decision-making, problem solving, results orientation, budget management, collaboration, and a “team” mindset.
Post Holdings and Post Consumer Brands provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.