Associate Director of Insights and PlanningJob ID ASSOC07834 Date posted 06/26/2019
Post Consumer Brands is a $2 billion business currently focused on Ready to Eat Cereal, where it holds the #3 market position in a highly competitive, fragmented category. Post Consumer Brands’ broad cereal portfolio spans all segments of the category, including Private Label, Value, Mainstream, Natural and Organic, Oatmeal, and farina-based hot cereal. Major brands include Honey Bunches of Oats, Fruity Pebbles, Malt-O-Meal bagged cereal, Raisin Bran, Honeycomb, Shredded Wheat, Grape Nuts, Great Grains, Weetabix, Barbara’s and more.
Post Consumer Brands is looking for an agile, objective, technology savvy consumer insights professional to serve as our Associate Director of Insights and Planning. As a key member of the Insights & Planning team, this individual will serve as a leader that enables the voice of the consumer to drive data-informed, strategically minded brand plans and growth strategies for our overall business. He/she will collaborate with brand marketers to identify not only “who” the brand needs to engage with, but also “what” we need to communicate in order to generate the purchase behavior we seek. This individual will sit on the Insights & Planning lead team and have a deep collaboration with the Associate Director, Insights & Planning Analytics lead. Additionally, this person will collaborate with heads of Insights & Analytics for other portfolio companies within Post Holdings.
This position is responsible for developing, managing and communicating actionable consumer insights by leveraging strong story-telling skills to drive brand, customer and marketplace success. This position works cross functionally supporting marketing, cat man, sales, finance, business leadership teams, business and trade solution teams. Research spans the entire PCB portfolio and across the research continuum including consumer segmentation, innovation development/testing, advertising development, in-market tracking, white space identification, ethnographic discovery, trend tracking and syndicated studies. Strong partnership, communication and prioritization skills are required to build productive working relationships with cross-functional teams and external partners. A spirit of entrepreneurship and agility will be necessary to enable PCB to be a best-in-class Insights & Planning organization.
- Direct primary consumer and customer research and partner with R&D/Sensory on all product development testing; be a liaison with consumer response, incorporating overall consumer feedback into our learning agenda and action plans
- Partner with our Nielsen on-site staff as well as assure adherence and maximum value extraction from our ongoing partnership with this key agency.
- Empower decision making by delivering deep consumer understanding in simple, story like fashion. Provide clear, actionable recommendations and consult to ensure activation of the learning.
- Be an expert on traditional methodologies while not shying away from exploring more agile and behaviorally based improvements that reflect new learnings and discoveries within the research community.
- Bring a sense of creativity and exploration to the Insights & Planning team and the full Marketing organization. Be a visionary that is constantly discovering new methods and approaches to solving research objectives.
- Be a doer and a leader. Be comfortable and thrive in a culture where leaders both manage people and research projects.
- Demonstrates PCB values of putting safety first, winning together, acting with integrity, being courageous and driving for results by embracing the Insight & Planning team’s vision
- Guides the selection of research methodology and ensures appropriate strategic research is conducted
- Manages consumer insights projects from design, collection, analysis, communication, and implementation of insights
- Manages and leverages external research partners to deliver projects on time and within budget
- Key contributor to the development and communication of the annual research plan
- Ensures appropriate use of finding and recommendations with teams and business partners; offers coaching when needed
- Prioritizes key business issues based on strategic impact for the company
- Develops a point of view informed by experience, information and intuition, to guide businesses
- Presents comfortably and effectively to large/senior audiences and has the ability to foster alignment
- Participates in cross functional business management processes
- Has direct report responsibilities including developing, coaching and evaluating their progress as well as effectively delegating to maximize contributions
- Minimum Education: Bachelor’s degree required (Master’s Degree in related field preferred)
- Minimum Experience: 15+ years of market research experience in consumer packaged goods
- Preferred Experience: Multiple product categories within consumer packaged goods, both research agency and client-side experience; advertising agency experience a plus, but not mandatory.
- Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, and be able to consistently deliver results
- Strong executive communication skills: Solid written and oral communication credentials, coupled with strategic influencing skills and storytelling.
- Clear results orientation: He/she should be able to drive and execute an agenda in an uncertain and fluid environment
- Broad perspective: knows how to pull insights from multiple sources and unexpected places to drive break-through understanding and action plans
- Strong management and interpersonal skills. Ability to influence without formal authority
- Deep CPG business and marketing communications experience
Lakeville, MN. Relocation assistance may be available. Anticipated travel: 10-20%
Licenses & Certifications
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.